While the title tag is very limited, a meta description gives you a bit more space to tell users what you’re offering, and it’s an opportunity to give them a compelling reason to click through to your page. In the exmaple below, number three is the keyword data (the numerals 1,2 and 3 will not be present in actual source code): It’s easy to get into the habit of duplicating meta descriptions, especially if you have two pages or posts with similar content and keywords. It completely ignores the meta keywords attribute. https://www.metatags.org/seo-tips/why-use-meta-tags/meta-tags-examples Are your meta descriptions as good as they could be? The head section contains several tags that communicate important information, and HTML tags let search engines know which web pages are relevant to certain keywords. if your description is 161 characters, don’t waste time trimming it. Not only does the second sentence clarify this, it also offers a preview of the kind of destinations we can expect to find on the page. But by evaluating certain factors whenever you tweak a meta description, you can gain insights into the kind of writing that performs best, and draft future tags accordingly. For example, if you wanted to test the effect of a new CTA in a meta description, you could track the CTR for a few months, then add the new CTA and continue monitoring for any changes. According to SEOmoz, the Meta Description is a great place to write compelling ad copy. Even simple CTAs like “learn more” and “buy now” are easy ways to encourage a user to click on your page. Search on how to include META tags, keywords and descriptions in your articles such that your web pages rank high in organic search results: Page Description Meta Tag: The description text should be readable and interesting, and also features one or two keywords that appear in the corresponding page. When writing a meta description, remember the following tips: Aim for a length of around 160 characters. A clear title helps potential site visitors decide whether or not to visit your site. Meta-keywords. How to write a great meta description. Unless you can guarantee that statement, it is best to not use it in your title or any other type of “guarantee” statement unless it can be backed up with 100% certainty. Before you start writing, make sure you research the SERPs for your targeted keyword. We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality – governed by the WBE editorial manifesto. Applications can add their own sets of data to the info dictionary. Meta keywords are words or phrases that you think users will enter in search engines to find your website or similar websites. Google is very clear about meta keywords (or keyword meta tags) – they don’t use them: While some may say it is not relevant, we do recommend including your main keyword in your meta description – but keyword stuffing is not recommended! The best thing to do is to request a recrawl via Google Search Console, which can help speed up the process. Replace META KEYWORDS with the keywords that you want your post to be rank for( separate keywords by comma). So, how can you work within Google’s character limits? Your email address will not be published. Don’t miss out – unlock 25 expert steps to building a better website, plus receive exclusive deals and helpful guides in our regular newsletter. The best practice to separate a keyword in the meta … Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. The best way to optimize your meta tags for SEO is by using the Yoast plugin. However, it remains unclear if keywords were removed from Google’s algorithm entirely. There are various SEO plugins available for WordPress, but let’s say you have some unique needs or for some other reason want to write your own. In that case, Google often fills in the description with an excerpt that seems relevant – but as we can see above, such autofills rarely reflect the best content on the page. The title tag and meta description are two of the most important elements of SEO. HTML lets you specify metadata - additional important information about a document in a variety of ways. You should try to optimize every meta description for mobile viewing, since 58% of all Google searches are conducted on mobile. Include keywords and phrases in meta text. Now you’ve successfully enabled post meta tags onto your blog. A lot of effective meta descriptions also make use of calls to action (CTAs), or short, powerful statements that encourage readers to click on your page: The CTA “Browse our coffee beans” is a simple statement that directs the user to a clear course of action. Keywords: do make sure your most important keywords for the webpage show up in the meta description. Similar to a meta tag you use for verifying a website, meta keywords and descriptions help search engines learn what a web page is all about and rank them well for specific search terms and keywords. The only search engine that looks at the keywords anymore is Microsoft’s Bing – and they use it to help detect spam. Most search engines have realized that sites can easily “game” the meta keywords field with black-hat keyword stuffing, so meta keywords are no longer an important part of the Google ranking algorithm. Use focused keywords and write a compelling post meta description. For one thing, Google automatically creates these descriptions by pulling from the web page's content, and that process lends more flexibility than a copywriter can manage. The values must be text, no other types of data are allowed. For example, Wix lets you type your own meta description into a simple text box, highlighted in blue below: Most other website builders will provide similar beginner-friendly tools for writing meta descriptions. In addition, in reference to selecting keywords, the best tip is to include long tail keywords and common misspellings of your main topic. You get real-time feedback on the meta description length in the Google preview section in the Yoast SEO sidebar or meta box. But, unlike Meta Keywords, you do not want to ignore this element. I also recommend highlighting a specialty that you have (in both your Site Description and Meta Keywords). Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself. In summary, these are the four critical steps to success: By putting these tips into action, and testing each description to compare results, you’ll become the master of meta descriptions in no time! The meta description provides the description that’s below the clickable link and helps people … As a general rule, don’t use more than about 10 meta keywords for a single page. This is what the description tag looks like: . Use 160 characters for your meta descriptions, but don’t obsess over it, i.e. Before you start writing, you’ll also need to think about what not to do. Having and set it in the right content following SEO instruction will help you to have a better ranking on search result pages.. Today, we would like to share with you some information about meta tags and how to add meta tags to your WordPress website without plugins. A meta description is a tag in HTML documents, and it’s part of the head section of a web page. So the chances are that your competition is already using them. How much will a website cost? What’s a domain name? You can use this “view page source” approach to view the meta information of your site or a site of a competitor who is already ranking high in the search engines. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself. Adding a unique meta title for each page helps both site visitors and search engines differentiate between the pages of your site. It’s no good hauling in traffic with keyword phrases like “Low-Rate Mortgage” and “Find a Divorce Lawyer” if your site sells cooking supplies. But when I finally took the plunge and created an online portfolio, I immediately saw the benefits of having my work out on the web. Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. 3. Cross-platform software to maximize your online advertising. Keywords. Here are a couple of reasons why. This article was written by Compose.ly writer Talia Follador. Google may penalize you for duplicating meta descriptions, and what’s more, you’ll enjoy higher click-through rates when each description is as specific to its page as possible. The META elements can be used to include name/value pairs describing properties of the HTML document, such as author, expiry date, a list of keywords, document author etc. Include a call to action, such as “Learn more” or “Try for free.” Be unique. To do that, make sure you include keywords that relate to the topic or subject matter of the page. Now you’ve successfully enabled post meta tags onto your blog. Not to mention the fact that the act of compiling a keyword list, though time-consuming, can be invaluable in helping you focus the content of your site more directly at exactly those potential customers who may be searching you out. Make sure to avoid overusing keywords in your writing – instead, use them as a guide to help you stay on topic! Meet the team behind the expert reviews! Much like the dinosaurs, this tag is a fossil from ancient search engine times. A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. After making the following changes, just press the Save Theme button. Meta description with keywords at the beginning ... To optimize your website, be sure to not only follow on-page SEO best practices, but also write effective title tags and meta descriptions to attract users and grow your brand. Summarize what the page is about and how it can meet site users’ needs. So, we know that a meta description is a short summary, or snippet, that appears in Google search results. Home » Building Websites » How to Write Meta Descriptions, Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. If you’re here, you’re probably wondering how to write meta descriptions that set your content apart from the competition on search engine results pages (SERPs). There’s no getting around the fact that meta keywords aren’t the big players they once were in SEO. Learn more. QUOTE: “But if you’re looking at the keyword meta tags, we really don’t use that at all.” Matt Cutts, Google, 2009. One thing we know for sure about searchers is that they tend to pay for the services they went looking for, but they don’t care at all for irrelevant results. A good meta description is short, detailed, and convinces readers that they’ll find what they need by clicking out to your web page. The search engines show the description you add to your meta tags so it’s important to make a relevant description for every single page on your website. Know your character limits. The first is simply that it takes time for Google to “reindex,” or crawl, the page to prepare the new information in search results. It’s important to write different meta descriptions for different pages, rather than a blanket description for most of your site. They are shown in search engine results, and provide information to people who are looking for things related to your products. The exception is your homepage, where your brand name should come first. So write a useful meta keyword become key to success. 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